World Book Day Children's campaign
Eleven years ago someone at UNESCO had the idea to celebrate reading and books around the world on the same day. An ambitious plan but one that has done remarkably well. Today, World Book Day is celebrated in over 100 countries around the globe.
In 2008 World Book Day took place in the UK and Ireland on 6 March 2008 and featured:
• Children's campaign
• Spread the Word
• Quick Reads
Children's campaign
Primary schools were sent packs from the middle of January containing a range of toolkits, activity sheets and the very popular World Book Day £1 tokens. These could be used to purchase one of the nine World Book Day children's titles or used as money off against any other book.
This year children got the chance to see what it is like to be an author. A Short Story competition gave schools the chance to submit up to two short stories and illustrations. The 12 winning entries were published in a book launched on World Book Day.
In 2008 libraries were put at the heart of World Book Day. The promotional materials carried a strapline reminding people that reading is free at their local library.
Follow the links to see how we are supporting the World Book Day Spread the Word and Quick Reads initiatives.